Polydor’s emerging pop artist Cian Ducrot wanted a strong concept and iconic artwork for his debut album.   

Working with the album title and theme of ‘victory’ I defined the creative direction and shot the stills for the album artwork and corresponding press campaign. Handmade plinths were used to elevate Cian both on location in the sea and in the studio, they were then repurposed and used for stage design on his solo tour. 

The album reached number one in the UK and Ireland.