Hilton Prague wanted to reposition their meat-focused restaurant as a vegan-friendly destination. Located in the heart of carnivorous Eastern Europe, this was a tough ask - particularly when the venue in question has ‘Butcher’ its name.
The solution?
Play on the knife skills of the butcher and invent a new F&B positioning around ‘Culinary Artistry’.
For this project I established The Able Butcher’s new brand positioning and brand values. I wrote a brand statement, tag line and articulated how the brand’s values influence tone of voice. Then I created content across social, press and table literature to showcase their TOV in action.
